Network Critical - The Window to your Network

Why Packet Slicing is a Requirement for Your Network

Get the balance right between netwrok speed and performanceEveryday, people rely on networks to bring them their information quickly and efficiently. The challenge continues to be finding that balance between the demands for speed and performance, and the need for high-level security and privacy.

This is where packet slicing comes in. Packet slicing is a solution that helps network managers find that ever-changing balance between performance and security. Today, we took another step toward providing our customers with the confidence they crave in their networking. We are happy to announce that packet slicing is now a standard feature on our SmartNA-X family of products.

Using packet slicing, network managers are free to drop unnecessary payload data. Without this extra data, analysis tools can process packets faster and more efficiently, and at the same time customer conversations remain private. Customers can have complete confidence if their network, and network managers have access to the data in real time on a user-friendly interface.

By standardizing this feature, we are continuing our commitment to satisfying our customers’ networking needs.

Posted: 24/06/2015 15:37:05 by Global Administrator with 0 comments

Making the Window to Your Network Even Better

A window to your network trafficAs you may have noticed, we’ve done some major work on our website to give users a more streamlined and interactive user experience when it comes to browsing for premier network packet broker and tap solutions.

We did this in an effort to connect more with end users, and provide a clear picture of what we do – our technology and value proposition.  As illustrated in our video, using a tap or NPB to improve the effectiveness of your network monitoring systems should be a standard model.  It has the ability to be a game changer by providing simplicity to complex network monitoring initiatives; and it can be as basic as riding a bike!

Looking for always-on IT services that deliver exceptional quality? Looking to optimize performance, compliance and deliver improved security insights? Network Critical solutions use revolutionary technologies to ensure the 100 percent network visibility organizations need. From TAPS, aggregation and packet filtering, to load balancing, packet slicing and single panel management, Network Critical’s suite of solutions incorporating Drag-n-Vu offers the most comprehensive and intuitive network visibility enhancement solutions on the market today.

We’re extremely committed to ensuring that our customers feel their network access and monitoring needs are fully supported and we hope this mission is shown through our website’s improved functionality and up-to-date look and feel. If you have any suggestions or comments, please contact us via the inquiry box located on our home page.

Check out our brand new website as well as a video we’ve developed that provides a brief overview of how our patented Drag-n-Vu technology can benefit your organization by clicking here.

Posted: 20/06/2015 15:37:54 by Global Administrator with 0 comments

Increasing Revenue per Sale – Overcoming Sales Myopia

Increase sales revenue

Myopia is the word optometrist’s use for “shortsightedness.”  You can see up close but the big, far away picture is a blur.  Metaphorically, many sales professionals suffer from this myopia when developing solutions for their hard fought prospects and customers.

IT Sales organizations spend a lot of time and money attracting new customers.  After all, new business is the life blood of the company.   Sales organizations work hard sharpening techniques for networking, advertising, social media presence, trade show effectiveness and other prospecting activities.  Marketing organizations perfect presentations.  Systems engineers, sales teams and management all get involved with the potential customer. Competition, pricing, delivery and support are discussed.  Finally, a Purchase Order is received!

The path between prospect and order is long and expensive.  That is why maximizing the revenue per order should be a critical metric for every business.  We have all heard the analogy, “do you want fries with that hamburger?” It does not matter if the product is burgers or network tools.  Getting creative and proactive with proposals can increase revenue with little to no extra selling costs.

What if you could add 10% or 15% to every order you close?   A $10 million dollar a year company could add over $1 million per year to the top line without adding another sales person, engineer, or marketer.  Likely there is no argument that this is a good thing, but from a practical standpoint, how can it be done?

The key to increasing revenue per sale is to broaden the solution. For example, adding network access to a network analytics solution or including an in-line tap with an IPS design is an often overlooked revenue enhancer that is simple, quick and solution friendly.

The customer may be adding nodes, tightening security, enhancing monitoring or upgrading technology.  They are focusing on the initial application for which the budget was approved.  This is where the savvy sales pro has an opportunity to create some extra value, strengthen the solution and create competitive barriers.  Look at the bigger picture to determine if there are other elements that can and should be added to the proposal that would help the customer better meet business goals or that would provide a proactive means of addressing future networking needs/requirements.

As an example of additional technologies to educate customers on, taps and packet brokers are necessary visibility and management elements often required to implement many IT projects.  However, they are often not given much thought in the design process.   By discussing taps and packet brokers early, and adding them into the design, one can differentiate the proposal while increasing revenue from the sale.  Taps are broadly used, not very complex and easy to design into a wide variety of applications.  Once familiar with their use and many applications, channel sales and design teams will notice many opportunities to increase revenue on network tool sales while providing additional consultative services to their customer.

This is just one of the areas where educating and offering solutions to increase effectiveness and help meet business goals, can show your customers that you are looking at the big picture and have more to offer them.  Spending a little time discussing tap and visibility solutions can help channel sellers increase sales revenue and provide valuable new services to their customers.  Learn more about taps and network access devices at www.networkcritical.com.

Posted: 06/06/2015 15:39:09 by Global Administrator with 0 comments